Search Engine Optimization (SEO) is a topic that can seem rather intimidating for those just beginning their online presence. However, for those who are launching more than just a presence, such as a brand or larger business, SEO is a vital need to know.
For those with more traditional businesses, such as serving customers in a building as contrasted to an online business, local SEO is another niche that you’ll want to familiarize yourself with.
For those of you with a traditional storefront or providing offline services, you may wonder what is the significance or importance of having an online presence. In today’s technological savvy age, it is an absolute must.
While search engine optimization is an in-depth process, we’ve compiled a list of Local SEO tips that are sure to help give brands a head start when creating your rental listing post.
1. Good Time Rental Listing
Take advantage of your Good Time Rental Listing by following every step in the setup process. Adding more detail to your listing will mean that users will be more likely to find you.
2. NAP – Name, Address, and Phone Number
NAP stands for Name, Address, and Phone Number. These are all business essentials for those serving in a physical location. While owners will typically include this in their Good Time Rental Listing, it is also essential to add it on your social media pages and your website.
It is also important to update any outdated NAP information.
3. Online Reviews
Local businesses rely on the public to help them share the word of who they are and what they provide to the community. Business or Service Reviews are vital pieces to this process and here is why.
Online reviews are vital to business for several different reasons. Over 95% of customers use reviews to evaluate a local business, but 85% of them trust reviews just as much as they would a personal recommendation from a friend.
Sure, while high ranking reviews are great for business, that doesn’t necessarily mean you’ll rank higher. What search engines are looking for, such as Google-Bing-Yelp, are factors such as the overall number of reviews, the variety and the content included in them.
4. Content Strategy
In today’s digital era, you’ll want to have not only your online presence but a content strategy to keep your audience and consumers in the know. Digital marketing is a must, and that means taking the time to write about what you do, how you do it and so on.
This can be done on your very own Good Time Rentals Listing. You’ll want to take the time to research common keywords and questions in your area of service. These will help you generate topics you can write about and share. Remember, it doesn’t have to be perfect, but applicable and serve a purpose such as answering a common question or providing a solution to your consumer’s questions or concerns.
8. “Near Me” Keywords
Let’s face it, when we are out and about when we are looking for a given local business, we tend to type into our search engine places “Near Me” A common search would be “restaurants near me” or even “grocery stores near me.”
“Near Me” keywords are growing ever prevalent when it comes to local SEO because these keywords help to send clear signals to the given search engine that you are looking for something local instead of something clear across the country.
So how can you take advantage of the “Near Me” search marvel? Add these keywords to title tags, within your Good Time Rental Listing description text and be amazed at the results.